Feel The Good Campaign
VISUAL IDENTITY | COPYWRITING
A collection of work I created for Crunch Fitness’ Feel The Good campaign. This campaign echoes Crunch Fitness’ brand purpose: Everyone deserves to feel good, and Crunch is where you can feel it!
This campaign includes TV spots, direct mail pieces, social assets, OOH advertising, club signage and email headers, and is regularly refreshed with new photography and modes every quarter.
Role: Designer
Conception: Familiar Creatures
Art Director: Luis Vega
Photographer: Murphy Made
Van wrap advertising NYC-area Crunch gyms.
Feel The Good Commercial, 2023
Produced by Familiar Creatures
Art Director: Luis Vega
Feel The Good Commercial, 2024
Produced by Familiar Creatures
Art Director: Luis Vega
Go Crunch Mode
Campaign
VISUAL IDENTITY, COPYWRITING
A collection of work I created for Crunch Fitness’ Go Crunch Mode campaign. This campaign aims to reach gym-goers - and people sick of at-home workouts - in a “post-pandemic” world, and bring them back into the gym. Using hundreds of different “modes,” (“Strength in Numbers Mode,” “Best I've Ever Felt Mode” and “Crushing My Goals Mode,” to name a few) we created a multitude of gym scenarios to reach our diverse clientele.
This campaign includes TV spots, direct mail pieces, social assets, OOH advertising, club signage and email headers.
Role: Designer, Copywriter
Art Director: Suze Myers
Photographer: Coty Tarr
Go Crunch Mode Commercial, 2022
Produced by Familiar Creatures
Art Director: Luis Vega