Let’s Talk
Campaign

Conceptual Shillington campaign for New York State’s Department of Labor entitled “Let’s Talk.” Created in 2020 - during the early stages of the Covid-19 pandemic - this campaign brings awareness to the Department’s many services in addition to giving them a friendlier and more helpful appearance at a time when New York unemployment rates were skyrocketing. To illustrate the idea of the Department’s services coming together in a clear and concise form, I created a type that visualizes the idea of “de-coding", and all the information falling into place. This campaign includes outreach, collaborative metro cards, OOH, NYC-specific subway ads and an app.

Let’s Talk won the 2020 GDUSA American Graphic Design Award and was featured on Shillington’s Blog.

Role: Art Director, Designer