A collection of work I created for Crunch Fitness’ Go Crunch Mode campaign. This campaign aims to reach gym-goers - and people sick of at-home workouts - in a “post-pandemic” world, and bring them back into the gym. Using hundreds of different “modes,” (“Strength in Numbers Mode,” “Best I've Ever Felt Mode” and “Crushing My Goals Mode,” to name a few) we created a multitude of gym scenarios to reach our diverse clientele.

This campaign includes TV spots, direct mail pieces, social assets, OOH advertising, club signage and email headers, and is regularly refreshed with new photography and modes every quarter.

Art Direction by Suze Myers
Photography by Coty Tarr