RETAIL DESIGN

Crunch Back-to-School Apparel

For Crunch’s Fall ‘23 collection, I created a retail line featuring designs inspired by classic varsity jackets. Using subdued autumnal colors, varsity-style type, and distressed textures, this collection immediately conjures up feelings of Friday Night Lights, students on the quad at a New England college, and - of course - fall athletics.

Art direction by Luis Vega

MEN’S HOODIE

WOMEN’S T-SHIRT

MEN’S SHORTS

WOMEN’S ZIP-UP HOODIE

WOMEN’S SHORTS

MEN’S T-SHIRT