In honor of Crunch’s 35th birthday, I created a retail collection for Crunch Signature locations across New York City, Miami, Los Angeles, and San Francisco. This collection honors Crunch’s roots by using 80s-inspired vintage fonts, a retro color palette, and lightly distressed textures. The collection became a key piece in Crunch’s 35th Birthday campaign assets, and the primary font I selected was later applied across all birthday assets.

This collection includes t-shirts, tanks, shorts, a hoodie, and a baseball cap.